Microsoft CEO Sees Software Prices Falling

Software prices are likely to decline as the company is developing a sales and marketing of other alternative means for more than clever Web browser, Microsoft CEO Steve Ballmer said Thursday.

"Less piracy, more appropriate to use, it will create an opportunity for us and for other software companies to look at, while also lowering the cost not only improve the efficiency and value of the software," Ballmer said.

Microsoft boss is a solution industry conference to be held in Paris about an emerging new generation of highly interactive Internet sites - collectively known as "W eb2 .0" -- also introduced a desktop-like function of the browser.

Become as universal broadband access and connection speeds increase, software makers will be able to provide more complex solutions through the latest Web browsers.

Rather than to supply the entire software applications on CD or downloaded to a computer, software manufacturers can provide the same packages - or critical parts, they - as an online services by subscription only. Such a "tight subscription relationship" will reduce piracy, Ballmer said.

Piracy accounts for about 35% of all new computer software installed in the global context, According to an IDC study estimated last year - costing the industry an average of 40 billion US dollars (e uro32 billion), the annual.

Google companies from Gmail, Yahoo and Microsofts Live service provided by the example of the early Web 2.0-style applications.

Many from Ajax, a set of Web technology development, Microsoft in the late 1990s, and now pose a threat as well as an opportunity to the United States software company.

Other browsers such as Firefox have recently made some into Microsofts dominant Internet Explorer browser and analysts said that the commercial use of the Internet may become Ajax could also challenge the companys flagship Office suite.

Microsoft is prepared to answer in a new browser, Internet Explorer 7, contains some of the features made popular by Firefox, but it also can develop xaml, slicker successor Ajax - only with their own W indows the operating system.