Microsoft Faces Reality About the Future of Computing

Although it was long-term and short-term concept of the details of the Ballmer keynote address, in the Microsoft Worldwide Partner Conference (WPC) Denver, in July still break the wall - a wall, Microsoft has established itself in the past few years.

steady in the face of the defection of consumers and businesses, web-based applications, Microsoft insisted that the desktop is still the core personal computers. The main argument behind the technology, including the broad masses supply computing cycles on the desktop, local storage and offline Application System and security desktop data.

All those arguments is particularly convincing. The biggest bottleneck For most people, is not the CPU or disk capacity , but their network connections, a slow even able to provide broadband connectivity adequate performance 95% of the Internet Any use of a computer built in the past five years years.

Local storage, is actually a drawback in the mobile and multimedia devices World, where local storage to users of the data synchronization between various storage locations or devices.

Wi - Fi and better technologies, such as WiMAX, become ubiquitous , offline provisions narrowed. Microsoft cited the favorite air travel as example of a waste of time, Because people can not access the services, But in reality, many tourists fill that gap, and other productive pursuits such as reading . At the same time, of course, battery life remains a major constraint.

Furthermore, this gap is likely to disappear in the next five years for the airlines in-flight connectivity (assuming they do not also eliminate the gap between seats).

Many future applications (based on technologies such as Adobes air javafx and Microsoft silverlight), the work will be transparent offline and the Internet.

Finally, the table is not necessarily more secure online knowledgebase storing important data. Button recorder allows you Either way, and local storage In fact, data is more easily is the most common threats, such as spyware or virus so that the remote control.

The greatest threat, Microsoft has not been Google, YouTube, easy Original Internet or other heavy hitters. On the contrary, it has always been a company unwilling to leave can be an extremely beneficial Figure calculations no longer have a long-term (over 10) future. This understandable, and from a business point of view, but this view is and the short-sighted Microsofts management needs to be its head out of the sand. After our efforts in the WPC. Ballmer outlined, as clearly as possible Microsoft have done at any time, How Microsoft will be based on the calculation of the network as good as or better than Today local computing architecture. He discussed A new calculation model, the "large-scale geopolitical "Centre (Ironically, mainframe redux) so heavy Hoisting Machinery.

Nevertheless, Microsofts vision is far from perfect. For one thing, Ballmer technology infrastructure, " Cloud computing " appears suspicious, such as construction, for the local calculated. Microsoft imagination will fall into what it has already know.

In addition, the business model is in the foreseeable future. Based on Network Computing Elimination of Microsofts biggest advantages of a single enterprise, OEM relations, the company filled the worlds computer software faster than any of its competitors. Most of the advantages disappear, applications and data is not living or pre-installed. This threat of a huge monopoly profits are hidden so many weak product lines and bad business decisions. Microsoft can be competitive, I have confidence in it.

It can profit from competition, I am not.

Finally, the excess cheer about partners, channel mode invisible in Ballmers remarks.

Its time for the partners to do what Ballmer done. Should carefully study In the future, and you figure out where the fit. I offer two possibilities: First of all, if you have ideas how Microsoft can transcend divide, the future, Now is the time described. Microsoft may be more willing than ever to listen .

Second, do not expect Microsoft brings you. Your best chance of may lie in other places.