Microsoft's Business Intelligence Challenge

Microsofts success in the future, in the Business Intelligence (BI) is faced with a major obstacle: the companys own definition of business intelligence. It is rooted in the definition of a tool-centric approach, and its one that has served Microsoft for a number of years. But the time has come, Microsoft would like to, a new definition, bismuth, and Microsofts Dynamic partners and other software developers in a good position to help Microsoft successfully manage this change.

What is wrong with Microsofts stance, in the BI market overview Bill Baker, general manager of Microsofts BI since last spring. Baker said the industry analysts gathered in the companys first bilateral meeting on his visit, the client running a large SQL Server data warehouse. Baker would like to know how many users of the data warehouse. The answer is two-fold: the database administrator, chief executive officer and ran the multi-million dollar white elephant.

Disconnect and tools that the performance characteristics and the real world is prominent later in the day, when the one hand promoted approved Microsofts customers discussed their inability to employ Microsoft - as well as many of its two-way tool partners - in a strategic dialogue on these customers enterprises. It shows that, a tool-centric approach is not to help Microsoft help Users solve the real complexity of the analysis requested their companies.

Issue is a troubled entire BI market, in this regard, Microsoft is very difficult. This tool as the center - rather than application-centric - a way to promote two-way "build it, they will come to" mentality, which often yield a clumsy solution and dissatisfied customers.

It is not to be the case. Existence of a large body of applications based on Microsofts core BI platform, which provides a very valuable specific analysis of a given industry, and experts in the field of human development, there is no doubt, it can be said that the strategic dialogue, Microsofts users desire.

Some of them can be found, if not too difficult, reading from the phone Dynamic find solutions on Microsofts Web site. Importation of "exceptional Management", and select the "manufacturing" as a vertical industry you will soon find Gold Certified dynamic cooperation partners, such as rockysoft in Fort Collins, Colorado, United States, DQ digital technology the Cedar Park, Texas. These companies are building applications to track exceptions in the manufacturing supply chain, as well as in manufacturing orders there are two more specific example of the kind of Two-way packaging solutions Microsofts team would do well to promote .

There are other examples of cooperation in the dynamic environment partners -- Enterprise Application vendors such as a ccruent companies in California Santa Monica, California and the new momentum, L LC, in San Clemente, California, has established a vertical applications for the real estate supply chain management and e - risk management, respectively, also provide various packaging BI and the solid foundation of Microsofts business intelligence technology. These companies take walk, the subject of dialogue, when it comes to true dual-channel in their respective industries, companies and their customers know that.

Whether Microsofts efforts to make such changes? First of all it will take a major change in how companies define Pico, put into action a solution partners, in the forefront of the efforts, and demotion for tools such as SQL Server, and SharePoint to performancepoint background. This may sound almost heretical, but it is more in line with customer demand than pure search tools, Microsoft is currently in pursuit of the goal.

Tools to Albert Road, hardware stores, Home Ownership. Most of us do not head down to the hardware line, load of hundreds of thousands of dollars of wood, nails and paint, and then entered an empty lot, and began building a house. Its more reasonable, useful, cost-effective, and ultimately meet the requirements of real estate agents and the purchase of this dream house "out of the box." Similarly, Microsoft should see BI as largely a "state-of-the box" solutions. The bad news is that, contrary to so many of Microsofts heritage as a technology company. The good news is that the companys partners have thought so - not even Microsoft.