Microsoft Gets Its Online Advertising Company

After missing out on DoubleClick and other high-profile companies, Microsoft finally set foot in their door to buy aquantive Internet advertising company, for 60 billion dollars in cash.

Aquantive, digital marketing services company, and vigorously participate in the creation and tracking of Internet advertising campaign. The company currently is in a strong growth phase, and the public to report the income in the first quarter of 2007 increased by 55% over the previous year, 142.6 million US dollars. Microsoft paid aquantive stock price is about 85 percent above the current value of the shares. Aquantive headquartered in Seattle, founded in 1997, has approximately 2,600 employees.

Recently, Microsoft lost on the online advertising company DoubleClick, Google paid 3.1 billion US dollars acquisition. More recently, it was rumored that Microsoft has cast eyes on the content and advertising Titan Yahoo, but the purchase aquantive could mean any similar agreement, Yahoo has died.

Just yesterday, WPP Group, the worlds second-largest advertising company, bought online advertising company 24 / 7 Real-time media 649 million US dollars. Microsoft has been speculation in some media reports to be interested in 24 / 7. Last month, Yahoo bought the rest of the online advertising companies, the rights of the media, it has a part to 680 million US dollars.

One of the possible targets, it is important that the purchase is the fact that Microsoft CEO Steve Ballmer is quoted press releases. This is a very rare, Ballmer and chairman Bill Gates a comment on news that right. "Todays announcement represents the next step in the evolution of our advertising network hookup, from our initial investment in MSN, Microsoft in a more extensive network, including Xbox Live, Windows Live and Office Live, and now to full capacity on the Internet, "Ballmer said in the release.

Nearing completion of the deal, expected in the first half of the 2008 financial year Microsoft.